Clarins

Services

[ CREATIVE PRODUCER ]

Client

[ CLARINS ]

[ CTZAR ]

[ Project Info ]

Content creation before and during the event #BankYourCollagen by Clarins.

[ Creative Production ]

In less than 24 hours, we produced more than 30 digital contents. A race against the clock to deliver the videos in less than 24h.

The objective :

Share the images with the talents present at the live event.
Bring the post-event experience to life the very next day.
Offer an immersive and creative point of view of the event.

Our resources :

We designed a production structure to meet the client's expectations, with :

A pre-installed triple set.
Two teams of cameramen alternating on the different sets.
A live edit thanks to C2C method, which enabled us to deliver 23 videos to the talents present at the event so that they could share live on their media.
A meticulous work plan, with filming during the two hours preceding the opening of the event, and filming during the event itself.
A day of post-production the following day, with a team of editors and the client on site.

Scope of work :

Pre-production : budget, schedule, workflow.
Shooting and time keeper on set.
Post-production live with a team editors and client.

VIDEOS

Recap event

#BankYourCollagen

PHOTOCALL

Mashup

For this activation, we used the C2C method : a live edit that enabled us to deliver 23 videos to the talents present at the event, so that they could share their video live on social media.