Nike x Trail Camp Chamonix
Services
[ BRANDING MANAGER ]
[ CONTENT MANAGER ]
Client
[ NIKE ]
[ CHAITEN ]
[ Project Info ]
After several months of intense training in Paris with the Gymate coaches, a team of 20 influencers brought together by Nike arrived in Chamonix-Mont-Blanc in December 2023 for the culmination of the challenge: running their first trail race in the mountains.
A 4-day experience organized by the Chaiten agency.
[ Branding Manager ]
My responsibilities for the agency:
3 months of preparation for this experience.
Searched for an artistic director to assist me in designing the branding for the experience:
Emblem patches, stickers, set design, scenography, trail signage, participant illustrations, valley map, and all the customization of the 4 days event.
Managed the validation stages with the brand and then launched the branding production.
Searched for vendors to produce the deliverables and oversaw the process until the elements were implemented at the experience site.
[ Content Manager ]
Responsible for the content to be produced during the experience.
Managed the artistic teams: art director, photographer, and videographer.
SET DESIGN
SCENOGRAPHY
ILLUSTRATION
BEACONING
CAROUSEL RECAP
