Summit Pumori Campaign
Services
[ CREATIVE DIRECTION ]
[ PRODUCTION ]
Client
[ AU VIEUX CAMPEUR ]
[ CHAITEN ]
[ Project Info ]
For the launch of The North Face Summit Pumori Gore-tex collection sold at Au Vieux Campeur, I designed, created, and produced a 3-month digital brand content campaign for Au Vieux Campeur's Instagram account.
How was the collection showcased? The collection was mentioned verbally during the interviews and worn by the athletes in the images.
Interviews
[ Production ]
Post expedition recap video interviews.
Guillaume Pierrel and Lucien Boucansaud, athletes from The North Face, returned from their expedition in October, where they summited Cho Polu at 6,735 meters of altitude.
The idea was to interview them as a post expedition recap.
The challenge of this production was the tight schedule, with just one week of pre-production:
- Production (budget, schedule, location)
- Creative direction and writing of the interview questions
- Filming of the interviews with a videographer
- Shooting and animation of the interviews
- Gathering and selection of footage from the expedition
- Post-production with an editor
GUILLAUME PIERREL
Post's performances :
- 32 636 views
- 939 likes and 25 comments
- 35 records
Posted on 12.14.23
LUCIEN BOUCANSAUD
Post's performances :
- 32 235 views
- 806 likes et 23 comments
- 27 records
Posted on 12.24.23
How to carousels
[ Production & creative direction ]
"How to" carousels with Guillaume Pierrel.
Writing of 2 video carousels on the discovery of winter mountaineering with Guillaume Pierrel, The North Face athlete.
Production of 6 videos, 15 seconds each, to compose the 2 carousels.
Research and assembly of the artistic team (photographer, drone operator, and director).
Creative proposal, budget, schedule, pre-production, and post-production.
POST ON IG
“Les conseils du vieux en alpinisme hivernal avec The North Face” posted on 02.12.24 :
Post's performances :
- 17 489 impressions
- 1298 likes and 16 comments
- 239 records
- 1637 interactions
- 7,5% commitment rate
POST ON IG
“Immersion en goulotte avec The North Face" posted on 02.19.24 :
Post's performances :
- 21 829 impressions (including 6,026 non-followers)
- 1818 likes and 17 comments
- 144 records
- 1943 interactions
- 9% commitment rate
