RUN TH3 NUMB3RS x RAVANEL
Services
[ CREATIVE DIRECTION ]
[ PRODUCTION ]
Client
[ THE NORTH FACE ]
[ CHAITEN ]
[ Project Info ]
For the launch of The North Face athletes' collection for the 2023 UTMB under the concept "Run the Numbers," sold at Ravanel, an historic shop in Chamonix.
[ Creative direction ]
Based on the "RUN TH3 NUMB3RS" brief provided by The North Face, I conceptualized a 30-second video to promote the launch of the collection at Ravanel, a historic outdoor sports shop in Chamonix-Mont-Blanc. I wrote a script describing each shot second by second, then illustrated my ideas with a selection of visual references to help the client envision and visualize the scenes.
To accompany the storyboard, I enhanced my creative proposal with my artistic intentions for lighting, color grading, music, sound design, and overlays.
[ Production ]
From the brief to the delivery of assets:
*Directed the pre-production of the video (budget, schedule, client relations).
*Assembled the artistic team (videographer, drone operator, photographer).
*Organized the shooting day (call sheet and schedule).
*Oversaw post-production with the editor.
