We don't play game
Services
[ CREATIVE DIRECTION ]
[ PRODUCTION ]
Client
[ THE NORTH FACE ]
[ CHAITEN ]
[ Project Info ]
On the concept “We don’t play games,” The North Face asked me to create a one-minute video highlighting the brand's athletes' key moments in 2023, using video footage.
[ Footage Review ]
With several hours of video footage sent by the athletes themselves, the bulk of the work involved reviewing and making an initial selection of the best shots.
[ Storytelling “We Don’t Play Games" ]
The idea was to construct a voice-over featuring snippets of the athletes' voices in action. Each word was carefully chosen to illustrate the concept of “we don’t play games.”
[ Creative Direction ]
With the help of an editor, I selected the sound design, texts, and music.
[ Production ]
Creative proposal, budget, scheduling, and coordination with an editor.
